SELECTED WORK / 12 — RESEARCH & PRESENTATION
Xiaohongshu Recommendations
& Adolescent Purchase Intentions
A Mixed-Methods Study Based on the Community Filter Model
A research presentation examining how product recommendation culture on Xiaohongshu relates to adolescents’ purchase intentions. The deck develops a Community Filter model and presents a literature review, research hypotheses, survey and interview methods, quantitative results, qualitative coding and practical implications. Lavender accents, structured tables and model diagrams organize the research narrative.
The 14 supplied slides are arranged in presentation order. Select any slide to open and enlarge the original image in a new tab.
Slide text, figures, references and presenter credit are preserved as supplied.