SELECTED WORK / 07 — EDITORIAL DESIGN

Consumer Psychology: Behind the Impulse

Consumer Psychology

An editorial series examining everyday purchasing decisions through anchoring, scarcity, conformity, sunk costs and framing. Bright green, black and white, and high-contrast image collages guide the reader from key concepts to reflections on more deliberate consumption.

FORMAT: Digital editorial · Long-form layout
VISUAL LANGUAGE: Bright green · High-contrast collage · Information graphics
CREDITS: Original credits appear in the artwork.

View the complete artwork ↗

Original artwork is presented below in reading order. Select an image to open and enlarge it in a new tab. The artwork retains its original language.

Consumer Psychology: Behind the Impulse — Cover — 01 — Cover

Consumer Psychology: Behind the Impulse — Introduction — 02 — Introduction

Consumer Psychology: Behind the Impulse — Anchoring Effect — 03 — Anchoring Effect

Consumer Psychology: Behind the Impulse — Scarcity Effect — 04 — Scarcity Effect

Consumer Psychology: Behind the Impulse — Conformity — 05 — Conformity

Consumer Psychology: Behind the Impulse — Sunk Cost Effect — 06 — Sunk Cost Effect

Consumer Psychology: Behind the Impulse — Framing Effect — 07 — Framing Effect

Consumer Psychology: Behind the Impulse — Making Deliberate Decisions — 08 — Making Deliberate Decisions

Consumer Psychology: Behind the Impulse — Conclusion & Credits — 09 — Conclusion & Credits

Original text, imagery and credits are preserved in the artwork.

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